As people are working harder and have more stress in their lives they are increasingly visiting spas. Health spas and day spas are becoming more popular, particularly among women, for the role they play in rejuvenating health and beauty and offering some relaxing time out.
Like any other business, the spa industry is competitive and you really need to stand out above other market players if you want to earn a reputation and become one of the leaders in your market. One of the best ways to brand your business is to have a professional designer create a logo for you.
In the following article we set out a number of common spa logo design elements and we offer ideas and tips on how to go about getting a logo that is a perfect match with your business.
What Kind of Spa?
Knowing exactly what services you are going to offer will help your designer come up with an appropriate logo for you. Spas usually specialize in certain areas. There are health spas where people go to relax and seek out relaxation and natural remedies and there are spas that concentrate more on beauty treatments.
There are many different kinds of spa. There are day spas, usually similar to beauty salons, where customers come in for specific treatments such as a massage or a facial. Then you have destination spas that can range in size up to full scale resorts that people usually visit for at least a few days. Activities at this kind of resort spa can include anything from aromatherapy to meditation. Pretty much any treatment for the body or mind can be offered.
You will also need to provide your logo designer with details of the kind of people that you are targeting so that he or she can come up with a design that will appeal to this group. Resort spas are usually more exclusive, catering to clientele in the higher income brackets with fairly expensive packages. Day spas on the other hand usually cater to middle class clients as well as the wealthy.
Using a Spa Logo to Create an Image
Think about the message that you want to convey through your logo and what images would serve that purpose in a tasteful way. Prepare a list of words for your designer that describes how you would like to shape people's perceptions of your spa business. You might use words like glamorous, natural, exclusive, luxurious or healthy to name just a few.
Popular Images for Resort and Day Spa Logos
A good spa logo should combine some kind of image or symbol along with text to give prospect clients the best overall impression. You may want to come across as a general spa or your may want to create an image that highlights a specific service that you offer such as massage or body treatments.
People usually associate spas with rest, relaxation and rejuvenation. Your designer may be able to come up with something that emphasizes this. A logo that has a tranquil, peaceful or relaxing quality to it could work well.
Modern spas usually offer a variety of natural treatments and use natural products derived from plant or fruit extracts. Therefore symbols from nature, like plants, fruit or flowers can work well and are extremely popular for logos in this industry.
Spas that market beauty treatments to their clients may also consider using a beauty symbol on their logo. It is also common for beauty spa logos to include feminine designs depicting a silhouette of a woman's body or face.
Color Choice
Softer pastel colors usually work better than brighter shades for a spa business. Earthy colors like light browns as well as shades of green can symbolize the natural treatments that are offered or give the impression of a salon that is environmentally friendly. Other feminine colors such as pink and lavender are also common on beauty spa logos. Good designers will keep the usage of colors to a minimum of two or three to keep the design simple.
Choosing a Font
In keeping with the theme of nature and relaxation the font style should be subtle. Cursive scripts are usually soft and elegant and give them impression of quality, experience and sophistication. Fonts should be 'easy on the eye' rather than too bold and 'in your face'.
Design Tips and Ideas
Go for a custom logo design package. Rather than choosing a pre-designed template of trying to design your own you should have a professional designer customize a logo design that is a perfect fit for your business. Custom packages usually allow for multiple concepts and design revisions if you are not satisfied. Designers are familiar with the principles of good design and they will be able to advise you.
Look through a variety of spa logos online and send your designer a list of links to logos that you particularly like. He or she will then have an idea of what you are looking for. You can also refer them to logos that you don't like or logos that you nearby competitors already have. One of the most important elements of logo design is uniqueness.
A logo will come to be the visual face of your brand and it will one day encompass all of your hard work and reputation. Do your business a favor by putting a little time and investment into getting an effective, professional looking spa logo design that can carry your business forward to success.
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