Many logo experts will argue that the world's most
famous logos earned their privileged status through their simplicity, timeless aesthetics and cleverness of design.
But do people remember certain logos easier than others because they really are better?
We are subjected to thousands of different brands throughout our lives. Some of them we encounter every day and others we see only once or twice in our lifetime. There are even brands out there from which it is hard to escape for longer than a few hours. When you turn on your computer, the Microsoft Windows logo or the Apple logo will be the first thing to appear on the screen. Every time you start your car a round shaped VW symbol embossed on the steering wheel will remind you of your vehicle's brand and if you happened to live in the city, it wouldn't be surprising if a huge Coca Cola sign was the first thing to see from your apartment window.
.png) |
| Windows Logo |
 |
| Windows Logo |
 |
| Windows Logo |
 |
| Windows Logo |
 |
| Windows Logo |
 |
| Windows Logo |
The question remains; do you remember
those logos because they are better than others or, do you remember them because you simply can't get them out of your mind?
No matter what the answer is, the reality is that these logos do whatever logos are supposed to do. They are not letting you forget about the brands and products they represent.
Now, let's take a look at some of the world's most famous logo designs and learn what principles and techniques were used to create them.
No comments:
Post a Comment