This one is a given and I won't need to explain it much. A good logo needs to be effective/unique in a sense that, it needs to sink it's teeth into your brain.
Unless you've invented a new spaceship that lands people on the moon for £20 per person then you're going to have competition in whichever business or industry you part-take in. For this reason you will need a logo that is not only simple but also effective and makes people remember it whenever it isn't staring them in the face. I've chosen the
LG logo for this example.
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
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| LG Logo |
I personally love the
LG logo, it is a logo that sticks in your head and is memorable wherever you go. It's simple and yet very effective, which is the factors that make a good logo. The designer incorporated the L and the G to into a face which represents the companies name "Life's Good".
Logos aren't just used on web, a logo will be used anywhere to represent the company. There is no point in having a logo that looks amazing on a webpage but when transferred to print is not versatile. There are many factors that come into play when deciding an effective logo, you need to think "Will it look good on print?" then there's "What happens if I want it printed in black and white?" oh and also "Will my logo look good enlarged for a poster?" Make sure you consider all of the possible factors and criteria when choosing a logo for your business
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