In order to analyze this, let us take examples of some of the famous logos of the corporate world. Let us start with an examination of McDonald's logo shall we? Although the logo contains nothing more than a mere "M", it is still memorable than any other brand in the world. From psychological perspective, the color "yellow", used in McDonald's' logo, stimulates the human appetite. No wonder a majority of restaurants and cafés use the color yellow in their logo design. Another feature of the yellow color is that it is an attention getter. This strengthens the McDonald's logo cause even more, as customers are attracted by the color. Hence the McDonald's logo success depends greatly on its color rather than its symbol.
Why do you suppose the Google logo is easily recalled for? Just like McDonald's, it has no catchy symbol in its design, but the color scheme is what captivates its users the most. The colorful and vivid way in which Google is written is responsible for the memorable logo we all remember. Come to think of it, how would you feel if Google was in black and white? Pretty strange, I presume?
Let us pick another famous brand, the
FedEx logo, and analyze the influence of its attributes. This acclaimed corporate identity was designed by Lindon Leader of Landor Associates. The epicenter of
FedEx brand identity was its meticulously created symbol. The words contained an arrow between the "E" and "X", providing one of the most memorable logos in the world. Hence "symbol" became the dominating factor for memorization.
 |
| Fedex Logo |
 |
| Fedex Logo |
 |
| Fedex Logo |
 |
| Fedex Logo |
 |
| Fedex Logo |
 |
| Fedex Logo |
 |
| Fedex Logo |
Coming to the all-famous Nike logo, the simple and effective swoosh symbol is the force behind the success of the
brand identity. Although the black color has no apparent effect on people, the simple and minimalist design is what the customers easily remember and recall.
No comments:
Post a Comment